Where it all started

every piece tells a story, so here's ours...

Brand Origin

i started Libra The Label at 17. This creative outlet emerged from a way to cope with the grief of my dad's passing in july 2023, to a dream come true. along with my biggest cheerleaders support and vision, my beautiful mum, we got to work. i want my story to be an example to others, that passion and drive can overcome any obstacle, transforming challenges into purpose, and if you believe in yourself, anything is possible. Libra The Label aims to embody this message, and the power of being YOU!

OUR VALUES

  • AUTHENTICITY: we stay true to our story and ensure every piece reflects genuine craftsmanship and meaningful design.

  • EMPOWERMENT: our jewellery is designed to boost confidence and encourage self-expression.

  • COMMUNITY: we value building a supportive community where every individual feels seen and appreciated

  • AFFORDABILITY: high-quality, jewellery accessible to everyone without breaking the bank

Design Inspiration

Our designs are deeply personal and symbolic. The butterfly tennis piece, in particular, was inspired by my dad and my childhood. Butterflies have always been a significant symbol for me, appearing during times when I needed the most guidance. They symbolize transformation and growth, with my dad sending them as signs even after his passing.

Future Goals

my aim to reach a global audience of 1M+ individuals who resonate with our brand’s values. we plan to enhance our online presence, and create even more meaningful connections within our community. our goal is to remain the go-to affordable jewellery brand for creative self-expression while continually evolving to meet our customers’ needs and desires